Since the beginning of 2013, the biggest buzz in the A/V industry was and still is surrounding the future of 4K. To address the rapid oncoming of this new era of immersive visual experiences, manufacturers have developed and marketed not-so-ready 4K products and solutions as the only answers to 4K connectivity.
RAMSEY, NJ – MAR. 26, 2015 – While 4K TVs have gone mainstream, content is still catching up, and there will be a mix of 1080p and 4K devices in most Pro-AV infrastructures. Adding to the challenges of Ultra HD/4K adoption in matrix-switched environments was the absence of proven scaling solutions that will allow these different resolutions to work well together.
Now, in 2015, manufacturers have begun to unveil their “complete” 4K scaling solutions, but are their bold claims truly as they seem? When it comes to distributing 4K video, we say one size doesn’t fit all.
Would You Use a Driver on an Eagle Putt?
A leading control automation manufacturer’s switching system only offers 4K scaling via an HDBaseT® scaling receiver and room controller which is required for each HDBaseT® output of their switching system. “4K Already?” Maybe for a few.
The Digital “Non-Standard”
How well does this proposed solution fit in real world scenarios? Most conference room settings commonly use video conferencing codecs to maximize interoperability between devices and to ensure the best viewing experience possible. However, with few (if any) 4K-supported video codec, what happens when 4K streaming media or camera feed must be distributed to local 1080p displays?
In that case, “4K Already” requires an additional extender (4K scaling receiver) and network cable to simply move a signal within the same rack space. More boxes, more potential points of failure, more risk.
The Real Digital Standard
PureLink’s PureMedia™ 4K matrix switching system offers HDMI and DVI 4K scaling output cards (PM-HOS4S-U, PM-DOS4S-U)
PureMedia™ also offers HDBaseT and Fiber scaling receivers, all featuring proprietary Don’t Blink™ 4K Up/Downscaling Technology powered by Motore™. Together with its universal, cross-platform architecture up to 256×256, wall plate and rack mountable extension packages, and comprehensive options such as Quad View outputs, PureMedia™ truly covers all the bases in Ultra HD – smart, functional, scalable, state-of-the-art, ready.
“In this digital age, HD video system designers, integrators, and end users get bombarded with marketing 24/7,” said Kevin Kang, Director of Technical Sales at PureLink. “And with so much uncertainty about new technologies, we understand why customers so often end up disappointed with their investments. Once people discover PureLink, they find the promise of state-of-the-art information, products, and service is actually delivered.”
